Your Partner in
Marketing
Operations
and
Technology
Resume
Professional Experience
With over seven years of experience in marketing operations, marketing technology, and HubSpot solutions consulting and administration, Anna Connolly is dedicated to driving business success through innovative and strategic marketing initiatives. Her expertise spans across marketing automation, CRM tools, email marketing, and data-driven decision-making.
Anna’s approach is deeply rooted in understanding the unique challenges and goals of each business. She excels at conducting thorough audits and implementing customized, actionable automation strategies that optimize marketing performance and enhance ROI. As a seasoned professional, Anna ensures seamless integration of marketing technologies to streamline operations, improve lead management, and boost engagement and conversion rates.
Her commitment to leveraging cutting-edge technology and best practices makes her a valuable asset for any organization looking to elevate their marketing operations and achieve sustainable growth. Anna Connolly’s proficiency in HubSpot, combined with her comprehensive knowledge of marketing strategies, positions her as a leader in the industry, ready to transform your marketing efforts into measurable success.
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2017 Present
Marketing Operations & HubSpot Solutions Consultant
AMC CONSULTING, LLC
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- Leads marketing technology implementations and conducts system audits to assess and optimize usage and marketing automation strategies, ensuring businesses fully utilize tool capabilities and best practices.
- Serves as the marketing technology and HubSpot subject matter expert, conducting training sessions, providing day-to-day team support, and troubleshooting technical issues to enhance team productivity.
- Develops step-by-step process documentation for marketing team operations, detailing procedures and best practices to ensure consistency and efficiency across all marketing team members and initiatives.
- Builds reports and analytics for campaign performance tracking, analyzes key metrics, and provides actionable insights and recommendations to drive marketing strategy and campaign asset optimization.
- Designs and optimizes campaign and lead management operations, employing strategic process flows, automated workflows, and technology integrations to increase lead conversions and improve performance.
- Implements and optimizes marketing operations processes to eliminate inefficiencies, reduce operational bottlenecks, and ensure consistent execution of marketing activities and high-quality deliverables.
- Develops and optimizes email marketing campaign strategies, focusing on content personalization, CRM segmentation, and timing to increase engagement and conversion rates, improving campaign performance.
- Develops and implements data privacy policies and data governance frameworks, ensuring compliance with GDPR and CCPA regulations, and enhancing data integrity, quality, and security for businesses.
- Manages end-to-end project execution, including planning, stakeholder communication, timeline management, and coordinating cross-functional efforts to deliver projects on time and within scope.
- Implements and manages lead scoring models to prioritize high-potential leads, optimized lead routing processes to ensure timely follow-up by the sales team, and developed lead nurturing strategies.
- Integrates HubSpot with Salesforce and manages the bi-directional data sync to streamline marketing and sales alignment, optimizing the MQL handoff processes and improving lead management efficiency.
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2022 2023
HubSpot Administrator
EIS GROUP LTD.
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- Served as HubSpot SME, addressing requests and advising on best practices to enhance platform usage.
- Enhanced the precision and comprehensiveness of marketing and sales attribution data within HubSpot and Salesforce, bolstering ABM email marketing strategies and aligning marketing and sales.
- Conducted a comprehensive HubSpot audit for the organization, identifying technical and strategic optimization areas, resulting in enhanced marketing performance and adherence to data policy laws.
- Leveraged automation technology to enhance data integrity, data hygiene, and data quality.
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2021 2022
Marketing Automation Specialist
REEL AXIS, INC.
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- Led and executed system implementation projects for HubSpot’s CRM, Marketing Hub, Sales Hub, and Service Hub, managing technical strategy, account management, and overall project management.
- Oversaw the optimization of 15+ HubSpot instances, conducting audits on client portals to pinpoint enhancement opportunities, and implemented changes to support marketing and sales operations.
- Managed HubSpot administration for the agency and its clients, executing daily operations including database management, workflow development, report generation, record imports, and email creation.
- Conducted training on HubSpot tools and best practices, facilitating both group and individual sessions, creating resources, documenting processes, and offering dedicated support to end-users.
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2017
Research Link-builder
PAGE ONE POWER
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- Employed white-hat SEO techniques to secure high-quality backlinks on authoritative websites.
- Developed automated cold email nurture sequences to boost the acquisition of new backlinks.
- Utilized data-driven decision-making to target websites by leveraging insights from keyword research, backlink profiles, and competitor analysis with data analytics tools (Google Analytics and SEMrush).
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2017
Web Project Manager
RIAFOX, INC.
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- Led multi-channel B2B inbound marketing campaigns, developing strategies based on buyer personas, stages of the customer journey or buyer’s journey, to drive engagement and generate high-quality leads.
- Created marketing content and materials including emails, social media posts, landing pages, and content offers, building out the assets, supporting automated workflows, and campaign reporting dashboards in HubSpot.
- Lead project manager for growth-driven design website and application development projects.
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2016
Campaigns and Assets Coordinator
BODYBUILDING.COM
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- Oversaw production and deployment of digital assets for marketing campaigns and promotions.
- Collaborated with cross-functional teams to align campaign assets with strategy and brand guidelines.
- Improved website search performance and rankings using technical SEO optimization and best practices.
"Thorough, detailed, and action-oriented Hubspot Expert who keeps larger business goals in mind... Anna has the experience and skills to help you whether you're just getting started with Hubspot, merging multiple instances, or need a more efficient automation strategy. 💯 recommend."
Chelsea Baldwin
EIS Group, Ltd